Go-to-market recruiting: when to hire a new kind of sales leader
Unlike internally promoted sales leaders who rely on personal selling instincts, go-to-market executives focus on designing scalable systems.
Brian Landau is a practice leader at Charles Aris Executive Search. In this role, Brian partners with private equity, venture capital and deal advisory groups to help them source world-class talent for their technology, media and marketing portfolio companies.
Prior to joining Charles Aris Executive Search, Brian was founder and CEO at Vennly, a podcast technology and analytics company. Brian also served as the executive vice president of strategy and monetization at Cadence13, a leading podcast network that was acquired by Audacy, Inc.
Outside of work, you can most likely find Brian coaching youth sports or performing poorly in a triathlon.
Unlike internally promoted sales leaders who rely on personal selling instincts, go-to-market executives focus on designing scalable systems.
Companies that want to stay competitive will need go-to-market leaders who understand how to operate with today’s tools.
A growing number of SaaS and professional services companies are targeting an unexpected candidate pool: former management consultants.
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