Go-to-market recruiting: when to hire a new kind of sales leader
Unlike internally promoted sales leaders who rely on personal selling instincts, go-to-market executives focus on designing scalable systems.
Director, Strategic Initiatives
Private Equity-Backed Consumer Health Company
Washington, DC
Our client is a leading consumer health company undergoing a strong growth transformation. Reporting to the Chief Transformation Officer, the Director of Strategic Initiatives will work closely with the executive team on a range of high-impact priorities, including preparing for a potential IPO or exit to a strategic buyer, driving digital transformation efforts and supporting entry into a new AI-focused category. The ideal candidate will bring 2-4 years of strategy consulting experience from a top-tier firm, along with exposure to retail, consumer or hospitality industries. Operating experience in a consumer, retail or hospitality environment outside of a consulting capacity is a “nice to have.”
Unlike internally promoted sales leaders who rely on personal selling instincts, go-to-market executives focus on designing scalable systems.
Companies that want to stay competitive will need go-to-market leaders who understand how to operate with today’s tools.
In our career conversations with corporate strategists, we’re often asked about the benefits of joining a large and established strategy team versus a smaller, up-and-coming one.
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