How to create your personal brand in the workplace

Ever wondered why some colleagues are consistently sought after for key projects? What makes them the go-to person in your organization?

Chances are these individuals have cultivated a personal brand that makes them invaluable business partners. Let’s dive into the essence of a personal brand and how you can build one that sets you apart.

What is a personal brand?

Everyone has a personal brand at work, whether they realize it or not. It’s how others see the combination of your strengths, weaknesses and the attitude you bring to the table.

For instance, if you’re great at quick math and approach requests for help with enthusiasm, you’ll be seen as a positive and reliable resource. Conversely, if you treat these requests as a burden, you risk developing a negative brand.

Steps to establish a world-class personal brand

A stellar personal brand goes beyond a mere positive reputation. It’s about being the person colleagues actively seek out for collaboration.

Here’s how to achieve just that:

  1. Make others’ jobs easier: Take ownership of projects so colleagues can focus on leveraging their strengths. This not only aids their performance but also enhances your reputation as a team player.
  2. Lower your barrier to entry: Adopting an open-door policy makes you approachable. Even if you’re swamped, being open to discussions will pave the way to more significant projects.
  3. Be a subject matter expert: Deepen your knowledge in your functional area. Your expertise will naturally attract colleagues seeking insights and solutions.
  4. Understand work styles: Familiarize yourself with the working styles of your peers. This knowledge allows you to tailor your approach to fit seamlessly with theirs.
  5. Show up prepared and on time: Demonstrating reliability through punctuality and preparation shows you care and are committed to your work, which means you can be trusted with more responsibility.
  6. Leverage your unique gifts: Identify and hone your special talents. Be your own advocate and leverage these skills in collaborative efforts.

The takeaway

Building a personal brand in the workplace is about more than just having a good reputation. It’s about consistently delivering value, being approachable and understanding your colleagues.

By following these steps, you not only enhance your own professional image but also contribute positively to your organization’s mission.

To read more best practices for being an effective employee, visit our candidate resources webpage.